In the beginning of 2024, Volvo Trucks launched a full new range of trucks – including the extended family of Volvo FH Aero and Volvo FH16 Aero – two new trucks with extended cabs for improved aerodynamics.

My team (at 2028 New World Agence) took on the role as strategic lead agency for the launch – setting the visual and messaging framework for all other agencies involved.

We also produced Volvo Trucks new website and presented each truck model, with features and benefits, photography, films and CGI:s. We also created print ads, fact sheets, and presentations.