Logo Design
Client: Jill Taube & Maria Zetterlund Gustafsson
Year: 2018

This logo was created for Vem tar hand om Doktorn? (VTHOD), a growing network of physicians focused on recovery, well-being, and sustainable work life. The group, which began as a Facebook community, needed a strong visual identity to unify its message and support its presence at events and in printed materials.

Through a collaborative workshop, we explored visual metaphors, avoided medical clichés, and landed on a circular emblem featuring a slightly worn laurel wreath – symbolizing knowledge, care, and resilience. The logo was delivered in multiple formats and colors, along with a mini style guide for easy use across media.

Today, the logo appears on everything from keychains and hoodies to banners and cakes – a testament to its versatility and the community’s engagement.