Introducing Hoax – a pre-worn typeface with spirit, personality and distinction. Released by my type foundry More Etc. Studios in 2022.

This bold and semi-condensed sans serif is inspired by old copy machines and vintage prints. It is lively and eye-catching, ideal for where and when you want to make a lasting impression.

Hoax is a celebration of character, a tribute to curiosity. Use this typeface and let everyone know that you mean business.

This assignment included type design, illustrations, various usage imagery with made-up content, marketing design, and designing the general font identity.