I was approached by José González’s management to design the marketing materials and admats for his 2025 tours. This included developing comprehensive guidelines for both printed posters and digital marketing, as well as creating the official poster for José’s March US tour.

To ensure consistency, I compiled the visual identity into a brand book – a one-stop resource that provides promoters with detailed guidelines for crafting cohesive, impactful materials. This document was delivered along with design assets, including a custom wordmark logotype and illustrations.

From art direction to graphic design and illustration, every aspect was crafted to create a cohesive and striking look for the entire 2025 campaign.

The campaign illustrations are based on a photograph by Kalle Gustafsson.