To promote eco-friendly transportation, individuals are actively encouraged to break the harmful cycle of car dependency. A motion sensor detects when people walk or cycle between two screens. As they pass, exhaust fumes vanish, allowing nature to flourish on the second screen. This interaction serves as a thank you for breaking the pattern.

To demonstrate the scope of the Swedish Society for Nature Conservation’s work, key locations and areas they protect daily are highlighted, such as the lakebed in Edsviken, the anthill at Himlaberget, and the woodland between a preschool and an office. Cameras are positioned at these locations, livestreaming footage to our DOOH screens in major cities, where the society’s most affluent target audience is concentrated. The concept offers a stark contrast to the typically fast-paced advertising environment.