Collaborated with Sorbact’s global communications department. As part of a team made up of various marketing and communications providers, we contributed strategic and operational expertise in content strategy, LinkedIn, copywriting, customer insight, engagement, and social media.

The focus of the collaboration was to:

Develop guiding documents in the form of a LinkedIn Playbook that connected Sorbact’s strategic goals to a clear and effective presence on LinkedIn.

Create personas to increase the relevance of communication with the primary target groups, in this case nurses, doctors, and hospital procurement managers.

Facilitate a content workshop to build a relevant content library to support ongoing work.

Establish a structure, content pillars etc for the content library and content plan that enabled efficient and time-saving management of LinkedIn content.

Complement the team with an American copywriter to ensure linguistic quality and tone of voice in communication.

Provide support in content strategy, strategic advice, and act as a sounding board for both operational and strategic initiatives in the ongoing LinkedIn work.

Designing KPIs, to ensure data-driven workflow and insight driven way of working.


Read more and what the client said about the collaboration: https://www.wearenimble.se/portfolio/innehallsstrategi-sorbact-global/