In 2012, I co-founded Beerbliotek, a craft brewery built on experimentation, design, and strong storytelling. From a single beer to 380+ releases across 20+ markets, the brand grew through clear communication and creative consistency.

My role covered everything from identity and packaging to campaigns and content — always with one goal: to make the brand as distinctive as the beer.

Beerbliotek taught me the value of:
– Letting content lead the way.
– Building a brand people want to be part of.
– Staying agile without losing your core.

It was never just about brewing beer — it was about brewing belief. That same approach still defines how I work with brands today.