Taft stands for strong women and for strong moments. So, when Angela Merkel – one of the most powerful women of all – stepped down, we needed to do something big. Using a lookalike and 25 different color blazers, we hijacked her farewell speech with a fictional scene: her touching-up her hair with Taft moments before going on stage. It was released as a pre-roll right before the livestream of her speech on YouTube and other news channels, as though it was happening in real time, and quickly became talk of the town.