- **Objective:** To educate the audience about different outfits for different occasions and promote online sales through SEO-friendly content.

- **Audience:** Gen Z, millennial men from Tier 1, Tier 2 cities

- **My Role:** Researched topic, structured article, wrote 600-word SEO-optimised blog post.

- **Approach:** Conducted keyword-aware topic research, focused on casual, customer-friendly tone of voice, structured articles with highlighted keywords, and embedded links.