- **Campaign Overview-** Promotional email campaign designed to introduce and drive purchases for PHOOL’s handcrafted Oudh incense sticks, highlighting spiritual positioning, ethical sourcing, and premium craftsmanship.

- **Objective-** Drive product awareness and conversions through a visually rich, benefit-led email.

- **Target Audience-** Conscious consumers interested in luxury incense, spiritual rituals, and sustainable lifestyle products.

- **My Role-** Developed headline messaging, product positioning copy, feature highlights, CTA language, and certification messaging. Collaborated with the design team to ensure alignment between visual luxury cues and written tone.

- **Approach**

Balanced luxury storytelling with feature clarity, ensuring the email moved logically from aspiration → product benefits → ethical proof → strong CTA.