- **Campaign Overview-** Led organic and paid social media strategy for Charya Ayurveda, a holistic wellness brand, to improve engagement, brand positioning, and conversion performance.

- **Initial Challenges-**
- Low organic engagement
- Underperforming paid campaigns
- Weak brand storytelling
- Website traffic stagnation

- **My Role-** Developed structured monthly content calendars, wrote captions and ad copy, refined CTAs, supported SEO-aligned website content updates, and contributed to paid campaign messaging and A/B testing frameworks.

**Organic Strategy**

- Educational Ayurvedic posts
- Reels and engagement-led content
- Influencer collaborations
- Testimonial-driven storytelling

**Paid Strategy**

- Audience segmentation
- Performance-driven ad creatives
- A/B testing of messaging & formats
- Retargeting campaigns

- **Approach**

Balanced organic storytelling with performance marketing precision, ensuring brand credibility while optimising for measurable growth.