Alla’s portfolio

Investment Holding — Brand System & UX

NEFES

NEFES is an investment holding focused on early-stage companies where scientific research, advanced technology, and disciplined execution converge to build long-term value. The company required a logo, a cohesive visual identity, and a website. A key objective was to clearly communicate that NEFES does not operate as a typical IT startup investor.

THE GOAL: NEFES needed branding and website that looks as serious as the companies they invest in. It had to build trust with three groups at once: technical founders with PhDs, big investors who deep background checks, and regulatory.

WHAT WE BUILT: Design system including logo, brand guidelines for non-design teams, and a fast website explaining NEFES investment focus in under 30 seconds. WHY IT WORKS: The entire system builds trust at every touchpoint. The website lets founders self-check if they fit before contacting NEFES, and lets investors run their diligence checklist directly.

STATUS: Live investment holding [2026]