ABOUT: The WINQ initiative constitutes a sizable investment that complements the strategic contributions made by the KAW foundation in the fields of artificial intelligence (WASP) and quantum technology (WACQT), with which WINQ members interact via common activities across Sweden.

CHALLENGE: Launch brand for national Swedish quantum research initiative, which creates a strong research environment for addressing major open challenges in both network theory and quantum information.

SCOPE: Brand positioning, visual identity, conference material design system. Built to operate across academia, industry, and policy without diluting scientific credibility.

ROLE: Design system, Branding

OUTCOME: Strategic sprint delivering visual identity and conference material system. Deep violet signal scientific authority. Brand mark combines the two scientific fields, maintaining credibility with academia while attracting industry partners.

DELIVERABLES: Brand positioning, design system, and visual guidelines.​​​​​​​

STATUS (2026): Live research initiative.