"Know Your Customer" is an annual internal campaign that aims to help Pepco employees better understand the brand’s customers — their age, education, shopping habits, and preferences. As a lead designer on the project, my challenge was to turn the detailed survey data into something clear, engaging, and easy to connect with. After the approval of a visual language that merged minimal illustrated infographics with high quality, authentic client images, I carried on with developing an engaging script and a visually appealing storyboard for a 3-minute video that was the centrepiece of the campaign.