During Sommarrock Music Festival (2025), I worked as a Social Media Coordinator with a primary focus on TikTok content production and growth.

I planned the festival’s content strategy several months in advance. During festival week, we produced and published multiple TikTok videos per day, handling the full content workflow from filming and editing to publishing and performance tracking. We also prepared content and ideas for the following year to ensure long-term continuity.

As a result of our work, the festival’s TikTok account
increased its follower count by approximately 150%, with a significant boost in views and engagement.

This project allowed me to fully apply my creativity and
planning skills, while also developing my technical abilities in videography and editing.