My interest in project management, marketing, and design began early through my long-term involvement in a children’s and youth theatre association, where I volunteered for nearly nine years. During this time, I worked across a wide range of roles including acting, directing, choreography, marketing, sales, and sound and lighting production.

I served as project lead for multiple productions, the two major ones being Peter Pan and En röst för mycket,
where I was responsible for direction, choreography, stage design, and the full marketing communication. This included designing printed materials such as posters and program brochures, creating social media content, and writing articles for local newspapers to promote the performances.

It was through these productions that I started teaching myself design tools, particularly Canva, and developed a strong interest in visual communication and content creation. This experience shaped both my creative skill set and my ability to manage projects from idea to execution, often with limited resources and high expectations.