During my internship (LIA) as a digital content producer, I collaborated with älliés Cosmetics to create cohesive content for their webshop and multiple social channels. The main focus was Instagram, with additional content adapted for TikTok, the webshop, blog, and LinkedIn. Over the course of 10 weeks, the goal was to strengthen the brand’s visual identity, build a consistent content flow, and make publishing easier and faster over time.