As part of my work at the SEO agency Bonzer, I was responsible for the content execution on the Swedish market for Pleo's multi-market SEO campaign. Focusing on the Swedish domain (blog.pleo.se), I authored E-E-A-T-driven B2B content—ranging from high-intent category pages to authoritative articles on Swedish financial workflows (e.g., invoice approval and expense tracking). By structuring localized content for LLM retrieval and building out tailored pillar-cluster networks, my work on the Swedish market contributed to a +2,670% increase in AI referral traffic, a +418% boost in Top-3 rankings, and a nomination at the Global Search Awards 2026 (Best Use of Search).