As part of my work at the SEO agency Bonzer, I handled the content strategy and copywriting for our client Beredd—a growing e-commerce retailer in the outdoor sector. My role involved writing and optimizing both high-intent blog articles and commercial category pages to capture search traffic at every stage of the funnel. By aligning blog content and category copy with customer search intent, my work directly contributed to a +187% increase in organic conversions and a +94% boost in overall organic traffic.