As part of my work at the SEO agency Bonzer, I handled the copywriting for Brödernas during their rapid nationwide expansion. My focus was on producing unique, geo-targeted content for each individual restaurant landing page, analyzing local search behavior to weave in specific neighborhood landmarks and street-level queries. By maintaining an agile writing schedule aligned with their monthly opening velocity, my copy directly supported capturing high-intent local searches, contributing to a +234% increase in total keywords and a +143% boost in Top-10 rankings within 7 months.