Karl’s portfolio

Portraits for Fristads Workwear management team

For 100 years, Fristads has driven the evolution of workwear, from pioneering durable overalls for dock workers to leading the industry in sustainability.​​​​​​​
Fristad asked me to photograph the global management team and some key people at its headquarters. I had only an hour to complete the assignment, so I did not have time to experiment with different setups.
To ensure that the images were versatile – capable of functioning in different formats and sizes – I set up a background and framing that made the files usable for many variations, depending on the cropping.